Step Inside Our World: Behind the Scenes with a Florist

Have you ever wondered what goes on behind the closed doors of a bustling floral studio before the morning delivery vans depart? At Ann’s Flowers, our day starts long before the sun rises over Port Phillip Bay. Operating from our beautiful, newly expanded Cheltenham shop, our tight-knit team of six spends every morning immersed in a world of fragrance, colour, and fast-paced creativity. Today, we are pulling back the curtain to give you a true look at what it takes to be a passionate florist managing one of Bayside’s longest-standing floral institutions.

The Morning Hustle at 310 Charman Road

The life of a florist is a perfect blend of hard physical work and delicate artistic expression. Long before the doors of our Cheltenham shop open to our local walk-in customers, our daily rituals are already in full swing to ensure every stem we use is absolutely immaculate.

• The Dawn Market Run: Our commitment to premium quality means sourcing fresh stock directly from local growers in the early hours of the morning.

• Meticulous Stem Conditioning: Back at the Cheltenham shop, a florist immediately inspects, trims, and hydrates every single flower, stripping away lower foliage to guarantee an exceptional vase life.

• Sifting Through Custom Orders: From designing a complex gift basket to arranging a classic Mother's Day bouquet, our team carefully cross-checks orders to add those personalised notes and family touches.

• Managing the Delivery Countdown: Working as a florist means keeping a constant eye on our live website countdown timer to ensure every order received before our 2:00pm cutoff is perfectly prepped for our drivers.

Preserving a 44-Year Family Legacy

Since opening our doors in 1981, our family-owned business has prioritised authentic, local service over assembly-line mass production. While big online flower factories use cold, distant warehouses to box their products, our Cheltenham shop remains an active part of the community where real hands arrange every single petal. Being a trusted florist means understanding the unique tastes of our Bayside neighbours, whether we are crafting a modern arrangement for a Brighton home or a timeless, wrapped bunch for someone right here in town.

Connect with Your Local Floral Experts

We believe that knowing the faces behind your gifts makes the experience of sending and receiving flowers truly special. The next time you walk down Charman Road, we invite you to look through the windows of our studio and see our artisans hard at work doing what they love most.

Thank you for allowing our family to be a part of your life's moments for over four decades. We love being your go-to Bayside florists, and we can't wait to craft something spectacular for you soon!